Recently the uber public relations and communications news source, Ragan Communications, launched two wonderfully simple and universal new endeavors on Pinterest and Google+.
The best part about Ragan’s great ideas? You can steal them!
If you think your business doesn’t fit the typical profile for these platforms (i.e., a visually compelling fashion, design, or entertainment brand for Pinterest or an organization appealing to the primary Google+ audience of tech-savvy, male early adopters), these tactics may be especially inspirational for you.
1) Local attractions page on Pinterest
Ragan Communications created this Pinterest page for attendees at its Social Media for HR and Internal Communications Conference.
It highlights great Chicago restaurants and attractions – including the Billy Goat Tavern, made famous in the SNL “Cheezborger! Cheezborger!” skit – and makes it easy for conference-goers to find a good bite after their meetings. Who else could do this?
- Event planners of all types can use this model (personally, I’d love to see more interactive guides like this for professional meetings, music festivals, weddings, you name it).
- Convention centers, hotels, concert halls and other venues that host regular get-togethers are prime candidates to elevate this beyond a single-use tactic, and create more enduring pages that support strategic public relations initiatives.
- With a page like this, regional hospitals and medical ce
nterswould provide a real service to patients and their families visiting from out of the area.
- Let’s not forget tourism organizations, municipalities, chambers of commerce and other geographically defined business networking groups.
2) Book club on Google+
Ragan’s Healthcare Communication News team started a Google+ book club for hospital and healthcare communicators. Although there’s a fair amount of criticism about Google+ and its prospects for the future, the thing I love about the book club idea is that it leverages the most notably unique feature of this platform: a hangout, or video chat.
After reading pre-assigned portions of the book, members of Ragan’s club will share their thoughts and talk face-to-face via a hangout. Others who don’t want to join in the actual discussion will be able to watch the hangout in real-time.
There are endless opportunities to replicate and build on this model, inviting customers or audience members to participate in a shared experience, and giving them a platform to connect and voice their opinions. For example:
- Patient advocacy groups that need to bring together individuals or caregivers struggling with a similar condition.
- In the time surrounding a significant industry event – regulatory development or significant legal ruling – accountants, lawyers or other professional services providers may bring together clients to share information or garner feedback.
Do these tactics spark ideas for you and your brand? Have you initiated your own unique use of Pinterest or Google+? If so, share your story in the comments below!